{"id":506,"date":"2025-07-07T22:02:13","date_gmt":"2025-07-07T19:02:13","guid":{"rendered":"http:\/\/www.ederlezi.nl\/?page_id=506"},"modified":"2025-09-11T11:15:39","modified_gmt":"2025-09-11T08:15:39","slug":"over-ons","status":"publish","type":"page","link":"https:\/\/www.ederlezi.nl\/en\/over-ons\/","title":{"rendered":"About Us"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hello, I\u2019m Ipek.<\/strong> I was born and raised in T\u00fcrkiye, and in 2019, I moved to the Netherlands to pursue a career in engineering. Along with me came many of my habits, traditions, and rituals.<\/p>\n

I\u2019ve always loved traveling, and I especially enjoy collecting locally crafted products that reflect the textures and techniques unique to each country. With every journey, I started to notice how much I appreciated the craftsmanship we have back in T\u00fcrkiye. The more I explored, the more I was reminded of the richness of our artisanal heritage.<\/p>\n

One day, during a spa visit with my husband, I noticed a beautiful display of pe\u015ftemals in the reception area. Having experienced the Turkish bath culture as a child\u2014running around wrapped in those very towels\u2014it stirred a wave of emotions and ideas. Pe\u015ftemals are found in nearly every household in T\u00fcrkiye. Their history traces back to our hammam traditions. They're soft, lightweight, quick-drying, and have always been a practical part of daily life.<\/p>\n

That moment made me think: why not introduce these beautiful products to more people? Especially now, with so many colors and designs available. During a family visit, we spent time in Buldan, Denizli, exploring hand-embroidered and traditionally crafted textiles. By the time we returned, the idea had already taken root.<\/p>\n

It quickly became an exciting journey we embarked on together as a family. I must admit\u2014the hardest part was choosing a name. I wanted something that would truly reflect me, my wishes, and the essence of the product. It took almost three months. Then, on May 5th, while celebrating H\u0131d\u0131rellez with a wonderful group of women, the idea struck.<\/p>\n

Since childhood, I\u2019ve never missed the H\u0131d\u0131rellez rituals with my mother\u2014always greeting spring and its promises with hope and joy. And yet, I had never considered this name before! The moment the name found me, everything else began to fall into place.<\/p>\n

From that point on, our goal was simple: to share these products with stories behind them. Fortunately, I\u2019m not doing this alone. As you\u2019ve probably sensed, this venture brought together my husband, my family, myself, and the amazing people we work with.<\/p>\n

Even though I may appear to be the founder, behind this website is my husband\u2014always there in every step\u2014and my family, who\u2019ve supported me with every move in T\u00fcrkiye. So while Ederlezi may seem like a small independent brand, it\u2019s actually backed by a beautiful and connected family.<\/p>\n

\"\ud83c\udf3f\" If you're curious to learn more about the traditions that inspired us\u2014like Hidirellez?<\/a> <\/b>or the rich culture of the <\/b>Turkish Hammam<\/a>? Be sure to explore the other stories we've shared. They carry the spirit, warmth, and beauty that brought Ederlezi to life<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Hallo, ik ben Ipek. Ik ben geboren en getogen in Turkije en in 2019 naar Nederland verhuisd om een carri\u00e8re in de techniek na te jagen. Samen met mij kwamen […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"folder":[41],"class_list":["post-506","page","type-page","status-publish","hentry"],"yoast_head":"\nOver ons - Ederlezi<\/title>\n<meta name=\"description\" content=\"Bij Ederlezi geloven we in de kracht van textiel als ritueel, als rustpunt, als expressie. Onze collectie is geworteld in ambacht en symboliek\u2014elk stuk vertelt een verhaal van traditie, natuur en tijdloze schoonheid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ederlezi.nl\/en\/over-ons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over ons - Ederlezi\" \/>\n<meta property=\"og:description\" content=\"Bij Ederlezi geloven we in de kracht van textiel als ritueel, als rustpunt, als expressie. Onze collectie is geworteld in ambacht en symboliek\u2014elk stuk vertelt een verhaal van traditie, natuur en tijdloze schoonheid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ederlezi.nl\/en\/over-ons\/\" \/>\n<meta property=\"og:site_name\" content=\"Ederlezi\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T08:15:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f33f.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/\",\"url\":\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/\",\"name\":\"Over ons - Ederlezi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s.w.org\\\/images\\\/core\\\/emoji\\\/16.0.1\\\/svg\\\/1f33f.svg\",\"datePublished\":\"2025-07-07T19:02:13+00:00\",\"dateModified\":\"2025-09-11T08:15:39+00:00\",\"description\":\"Bij Ederlezi geloven we in de kracht van textiel als ritueel, als rustpunt, als expressie. Onze collectie is geworteld in ambacht en symboliek\u2014elk stuk vertelt een verhaal van traditie, natuur en tijdloze schoonheid.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/#primaryimage\",\"url\":\"https:\\\/\\\/s.w.org\\\/images\\\/core\\\/emoji\\\/16.0.1\\\/svg\\\/1f33f.svg\",\"contentUrl\":\"https:\\\/\\\/s.w.org\\\/images\\\/core\\\/emoji\\\/16.0.1\\\/svg\\\/1f33f.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/over-ons\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ederlezi.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Over ons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/#website\",\"url\":\"https:\\\/\\\/www.ederlezi.nl\\\/\",\"name\":\"Ederlezi\",\"description\":\"Geweven textiel in Nederland \u2013 Turkse hamamdoeken, kimono\u2019s, badjassen en sprei\u2019s voor thuis en wellnessrituelen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ederlezi.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/#organization\",\"name\":\"Ederlezi\",\"url\":\"https:\\\/\\\/www.ederlezi.nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ederlezi.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/sketch1750275946228.png\",\"contentUrl\":\"https:\\\/\\\/www.ederlezi.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/sketch1750275946228.png\",\"width\":1600,\"height\":1600,\"caption\":\"Ederlezi\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ederlezi.nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/instagram.com\\\/ederlezi.nl\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Over ons - Ederlezi","description":"Bij Ederlezi geloven we in de kracht van textiel als ritueel, als rustpunt, als expressie. Onze collectie is geworteld in ambacht en symboliek\u2014elk stuk vertelt een verhaal van traditie, natuur en tijdloze schoonheid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ederlezi.nl\/en\/over-ons\/","og_locale":"en_US","og_type":"article","og_title":"Over ons - Ederlezi","og_description":"Bij Ederlezi geloven we in de kracht van textiel als ritueel, als rustpunt, als expressie. Onze collectie is geworteld in ambacht en symboliek\u2014elk stuk vertelt een verhaal van traditie, natuur en tijdloze schoonheid.","og_url":"https:\/\/www.ederlezi.nl\/en\/over-ons\/","og_site_name":"Ederlezi","article_modified_time":"2025-09-11T08:15:39+00:00","og_image":[{"url":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f33f.svg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ederlezi.nl\/over-ons\/","url":"https:\/\/www.ederlezi.nl\/over-ons\/","name":"Over ons - Ederlezi","isPartOf":{"@id":"https:\/\/www.ederlezi.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ederlezi.nl\/over-ons\/#primaryimage"},"image":{"@id":"https:\/\/www.ederlezi.nl\/over-ons\/#primaryimage"},"thumbnailUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f33f.svg","datePublished":"2025-07-07T19:02:13+00:00","dateModified":"2025-09-11T08:15:39+00:00","description":"Bij Ederlezi geloven we in de kracht van textiel als ritueel, als rustpunt, als expressie. Onze collectie is geworteld in ambacht en symboliek\u2014elk stuk vertelt een verhaal van traditie, natuur en tijdloze schoonheid.","breadcrumb":{"@id":"https:\/\/www.ederlezi.nl\/over-ons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ederlezi.nl\/over-ons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ederlezi.nl\/over-ons\/#primaryimage","url":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f33f.svg","contentUrl":"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f33f.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ederlezi.nl\/over-ons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ederlezi.nl\/"},{"@type":"ListItem","position":2,"name":"Over ons"}]},{"@type":"WebSite","@id":"https:\/\/www.ederlezi.nl\/#website","url":"https:\/\/www.ederlezi.nl\/","name":"Ederlezi","description":"Geweven textiel in Nederland \u2013 Turkse hamamdoeken, kimono\u2019s, badjassen en sprei\u2019s voor thuis en wellnessrituelen","publisher":{"@id":"https:\/\/www.ederlezi.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ederlezi.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ederlezi.nl\/#organization","name":"Ederlezi","url":"https:\/\/www.ederlezi.nl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ederlezi.nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.ederlezi.nl\/wp-content\/uploads\/2025\/06\/sketch1750275946228.png","contentUrl":"https:\/\/www.ederlezi.nl\/wp-content\/uploads\/2025\/06\/sketch1750275946228.png","width":1600,"height":1600,"caption":"Ederlezi"},"image":{"@id":"https:\/\/www.ederlezi.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/instagram.com\/ederlezi.nl"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/pages\/506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/comments?post=506"}],"version-history":[{"count":10,"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/pages\/506\/revisions"}],"predecessor-version":[{"id":1112,"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/pages\/506\/revisions\/1112"}],"wp:attachment":[{"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/media?parent=506"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.ederlezi.nl\/en\/wp-json\/wp\/v2\/folder?post=506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}